Técnicas de redacción (para no escritores) para promocionar su restaurante
Gestión de clientes, Blog QSR, Gestión de restaurantes, Marketing de restaurantes, Operadores de restaurantes, Segmentos de restaurantes
Restaurants have to spend money on marketing, and new establishments usually spend more than those who’ve been around for some time. If restaurants don’t have a large marketing budget, they must find creative and cost-effective ways to market. Restaurant writing skills can help them achieve this.
Un redactor experto puede crear contenidos de calidad que atraigan a posibles comensales y aumenten los beneficios. Por ejemplo, las apetitosas descripciones del menú pueden hacer que la gente salive al pensar en la deliciosa comida que ofrece un restaurante. Sin embargo, aunque no seas un profesional, puedes seguir algunas reglas básicas y universales para promocionar tu restaurante.
Crear un sitio web de restaurante eficaz
The first thing a meal-seeking customer will find online is a restaurant’s website, so ensure that yours is well-designed! It must reflect your restaurant’s quality, with well-written, up-to-date content, photos of dishes and staff, and current menus. La gente suele consultar el menú antes de reservar. El sitio web debe responder a las necesidades de los móviles para que puedan consultarlo desde cualquier dispositivo móvil. Tu sitio web seguirá atrayendo nuevos clientes, tanto si regentas un bistró, una cafetería o un establecimiento de alta cocina.Redactar textos optimizados para SEO
It’s no use having a well-designed, professional-looking website if Google searchers can’t find it. Search engine optimization (SEO) helps mitigate this risk, so remember to follow some basic rules when looking at your restaurant’s SEO. Using the right keyword phrases within your original, quality copy can help potential customers find your restaurant’s website. For example, if you’re running a Steakhouse in New York, you want to feature those words prominently in your blogs and other copy. There’s too much competition if you use more generalized keywords. Using more specific (or “longtail”) keyword phrases can increase your page’s likelihood of featuring in the top search results.Cuente la historia de su restaurante
Storytelling is a marketing term about a process that helps potential customers to feel a connection with your restaurant. A skilled writer can convey the unique attributes of your restaurant and what makes it worth eating there. In other words, they can practice restaurant storytelling. If you don’t have these skills, you need to find a writer to do it for you. Por ejemplo, si su restaurante es conocido por sus auténticos platos griegos con recetas transmitidas de generación en generación, ¡tiene que contárselo a la gente! Impregne su texto con ese elemento humano. Si todos sus ingredientes proceden de agricultores y pescadores locales, a los clientes potenciales les encantará saber que apoya a la comunidad local. Todos los restaurantes tienen una historia, pero hay que saber escribirla. Also, talk about the promotions and various food programs or festivals that you offer. Attractive pricing and packages are always a welcome thing for the guests. It might take some good maths and finance skills, but they’re essential skills you should know if you’re in the game. You can use Ca.EduBirdie to order your finance assignment, which will help you plan the perfect packages for your restaurant. Professional writers will take care of every aspect that you’ll need to coverAprovechar las tendencias alimentarias
If your restaurant keeps up with the latest food trends, your marketing copy should reflect this. Vegan, gluten-free, keto, and paleo food options are currently all popular. By highlighting these details in your marketing materials, you’ll attract diners who value these options. Hoy en día, los consumidores suelen estar dispuestos a pagar más por comidas sanas. No quieren comer alimentos modificados genéticamente o que contengan aditivos cuestionables. Si puede escribir sobre sus platos de forma que destaque sus beneficios para la salud, seguro que atraerá a clientes preocupados por la salud.Utilizar eficazmente las redes sociales
Restaurants need to have a substantial online presence. Social media offers an excellent opportunity to promote a restaurant to a curated audience with the secret weapon of online marketing: social proof. Well-written, creative restaurant blog posts, for example, can spotlight your cuisine type and show how you make some of your signature dishes. Social media is the perfect place to share these articles. Social media is also an excellent place for sharing special promotions or running contests. Photos and videos can help you to connect to potential customers and bring them to your door. Encourage customers to take pictures when dining in your restaurant (government mandates permitting, of course. Always check trusted sources.) and post them on social media. They’ll help market your restaurant for you.Habilidades de redacción para restaurantes - Unas palabras finales
There are many marketing ideas to promote your restaurant, even with a limited budget. If you don’t have the restaurant writing skills you need, you can always hire copywriters to help you. Take your location, type of restaurant, staff, and other factors into account to produce dazzling written content that attracts potential customers. ¿Quiere saber más sobre la narración de la marca de un restaurante? Lee el siguiente artículo.Storytelling de marcas de restaurantes
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