The restaurant industry has always been challenging, with a high rate of failure. Those challenges were amplified through the difficulties of the pandemic and ensuing lockdowns, giving restaurants even more to contend with. Though the chances to fail are high, there are tactics that allow your …
How to Create a Restaurant TikTok Profile (And Why You Should!)
What’s the deal with TikTok? You’ve probably seen the platform mentioned in the news over the last few months. If you’re like us, you’ve spent endless hours scrolling through videos, marveling at users’ editing prowess. From challenges to skits and lip-syncing, the app is useful in a variety of …
Restaurant Writing Skills (for Non-Writers!) to Promote Your Restaurant
Restaurants have to spend money on marketing, and new establishments usually spend more than those who've been around for some time. If restaurants don't have a large marketing budget, they must find creative and cost-effective ways to market. Restaurant writing skills can help them achieve …
Restaurant Content Marketing Tips for COVID-19
The hospitality industry is extremely competitive, but the COVID-19 pandemic has made it even more cutthroat, forcing entire franchises to fight for bare survival. According to the report, restaurants laid off 91% of their hourly workforce and 70% of salaried employees due to coronavirus-related …
8 Restaurant Brand Storytelling Tips to Drive Customer Engagement
If you’re looking for a way to ditch ineffective marketing efforts and refresh your restaurant through some fresh, engaging content, there is a solution. That solution consists of two words – brand storytelling. Brand storytelling has proven to be a success across all industries. Its power to draw …
How to Use Restaurant Instagram Stories to Grow Your Business
Instagram Stories are big business. Any business in any industry or niche can use Instagram Stories to deliver content to engaging content to their customers, with many statistics to showcase how well it pays off. If you're trying to connect with your potential restaurant guests, Instagram Stories …