Cómo la tecnología puede ayudarle a hacer más con menos
Automatización de cocinas, Blog QSR, Gestión de restaurantes, Operadores de restaurantes, Tecnología para restaurantes
Restaurant owners are facing a one-two punch of rising costs and not enough employees. Not wanting to pass increased operational costs on to guests only compounds these challenges.
What’s a restaurant owner to do? Embrace tech. Automation has been a growing trend in the restaurant industry, helping owners to do more with less. Read on to see how you can leverage tech from front of house to back of house, all while keeping a human touch.
La experiencia del huésped
73% of customers are looking for tech in restaurants, believing it improves their dining experience. They’re more than happy to use tech to place their order or pay their bill at the table as it gives them a sense of ownership over their dining experience. This benefits restaurant owners as they can now cover more ground with less staff by utilizing tech like hand-held card readers and menu QR codes. Tech also contributes to an improved guest experience in ways the guests never see. For example, QSR Automations’ ConnectSmart® Kitchen provides improved food quality with delayed routing, which ensures items are cooked in priority order to hit the expo window at the same time. This also results in less waste coming from the kitchen as orders are efficiently paced, cutting down on re-making inaccurate orders. Other tech working behind the scenes allows guests to book their reservation online, as well as get order status updates with two-way SMS texting, a feature that comes with QSR Automations’ ConnectSmart® Host. Embracing this type of tech frees up front of house staff for other tasks. As guests are willing to embrace new technology in their dining experience, however, they’re still very much looking for a personal touch. This especially holds true for older generations who may be more resistant to technology. Restaurant owners and staff need to strike a balance between allowing customers to be self-reliant and meeting customer service expectations as hospitality is still very much a factor when it comes to tips and customer loyalty.Leveraging the Data
When it comes to data, simply collecting it isn’t enough. Restaurant owners are looking to fully leverage their data in order to maximize restaurant efficiency and profitability. From customer preferences to kitchen processes, they want to see the trends so they can make smart decisions quickly. From POS terminals to social media, data insights need to be fully visible. This means platforms that integrate are crucial, and platforms that integrate into one dashboard are infinitely valuable. For example, with a fully integrated tech stack, information flows from the host stand to the kitchen and back. This streamlines restaurant operations while increasing profitability, as well as improves the guest experience by providing them with to-the-minute updates on their wait time.Looking to the Future
From skeleton crews to increased employee wages, the restaurant industry is looking for ways to do more with less. While AI isn’t taking over restaurants, tech is playing a major role in moving the industry forward. By utilizing tech like QSR Automations’ ConnectSmart® platform, restaurant owners can find their way through the current challenges they face and come out stronger on the other side with increased efficiency and profitability. Suscríbase al blog para recibir más contenidos interesantes sobre restaurantes.Sobre el autor
Caitlin Soard es una estratega de marketing de contenidos con más de siete años de experiencia en marketing a sus espaldas. Se unió al equipo de marketing de QSR Automations en junio de 2022 y desde entonces ha trabajado duro para mejorar las redes sociales y los contenidos. Estudió en el Franklin College, donde se licenció en Periodismo y Relaciones Públicas y se especializó en Inglés. Cuando no está prestando su magia en las redes sociales a QSR Automations, puedes encontrarla jugando a Dragones y Mazmorras o TCGs en su tienda local de cartas, disfrutando de música local en directo o pasando tiempo con su gato y sus dos perros, Ellie, Laney y Orryn.
Lindsey John dice
Tech Can Help You Do More With Less resonates deeply in today’s restaurant industry. This article brilliantly highlights how technology optimizes operations, maximizes efficiency, and enhances customer experiences. Embracing innovation is key to staying ahead in this competitive landscape. Well done!
Caitlin Soard dice
Thank you so much, Lindsey!