Ideas de marketing de guerrilla para dueños de bares
Gestión de clientes, Blog QSR, Gestión de restaurantes, Marketing de restaurantes, Operadores de restaurantes, Segmentos de restaurantes, Reino Unido
There are many things to love about owning a pub. You can be your own boss, serve up some great food and drinks, and meet interesting people. But what might put a bit of damper on this adventure is the stiff competition. The food and drinks scene is a highly competitive one, and success is not a guarantee. There are only so many people eating out at any given time; your goal is to make them choose your business over all the other restaurants, bars, and pubs in the area. Good marketing helps you rise above the noise. Though they’re effective, taking out ad space costs money, and social media campaigns require time, so it might be time to try something new instead. Try these guerrilla marketing ideas for pub owners for some creative caffeine!
¿Qué es el marketing de guerrilla?
The term guerrilla marketing was first coined in the 1980s. It comes from the phrase guerrilla warfare — a type of fighting in which small and irregular groups use uncommon yet highly effective strategies based on the element of surprise, usually to fight a bigger and stronger enemy. Guerrilla marketing is similar but without any violence. When we’re talking about guerrilla marketing, we typically refer to creative marketing tactics that use surprise and shock to promote a business, often at low to no cost.Ideas de marketing de guerrilla para dueños de bares
Guerrilla marketing requires planning just as much as any other type of marketing campaign. You cannot just walk out into the street and start talking about your business; Well, you could, but this will not yield much success. So instead, you’ll need to:- Defina los objetivos de su campaña.
- Determina las métricas con las que medirás tu éxito.
- Asigne recursos en consecuencia (no sólo financieros: piense en el tiempo y la mano de obra que necesitará invertir).
- Elabore un plan para su campaña (¡Lo más importante!)
Ideas de marketing de guerrilla de bajo coste para dueños de pubs
One of the significant benefits of guerrilla marketing is the low investment costs. This feature makes it suitable for small business owners. So even if you’ve just opened your pub, you can employ the following tactics:Estrategias de emboscada
Highly controversial but often highly effective, ambush marketing is a high-risk, high-reward game. The idea is to “ambush” somebody else’s event so that you don’t have to organize one yourself. It works especially well for pubs, bars, and restaurants because hardly anybody says no to free food and drinks, so you can bring your own dishes as a form of unasked-for catering and use that to promote yourself.Marketing exterior
If you’re offering food delivery, you might also turn it into a marketing tool, even just locally. Paint the car or bike you’re using and have your delivery drivers wear recognizable uniforms. They’ll serve as out-of-home advertisements while out doing work.Conviértase en una leyenda local
If you want to be memorable, you need to stand out from the crowd; you must find your special something, a niche within your niche. For example, create a signature drink, use themed decor, become the most accessible place for food and drinks in the area, have unique staff uniforms, make an Instagrammable corner everyone will want to visit, or come up with your “quirk.” The point is to become famous for something unique.Ideas creativas de marketing de guerrilla para dueños de bares
El marketing de guerrilla abre posibilidades casi infinitas a la creatividad. Así que si tienes inclinaciones artísticas, puedes dar rienda suelta a tu imaginación.La artesanía como herramienta de marketing
Art is the perfect tool for guerrilla marketing because both aim to incite emotion. So consider using art to promote your business:- Pinta un mural cerca de tu edificio.
- Decora la fachada de tu bar de forma creativa.
- Haz algo de arte callejero por la ciudad. (NOTA: Consulta aquí las leyes y ordenanzas locales. Aunque bienintencionado, el "grafiti ilegal" podría no ser la notoriedad que buscas).
Mascotas
Although they seem outdated, mascots can help the recognizability of your pub. Think about it: if you ever decide to relocate your pub and redesign the space entirely, you’ll still have a mascot that people associate with you even after transferring your pub to a new location. Of course, we don’t necessarily mean an anthropomorphic animal or cartoon, either. You’ve certainly seen bookstores with local cats or dogs as unofficial mascots going viral online (bodega cats is a good example), so it’s easy to see that mascots still work. And while you can’t use a pet as a mascot in the food industry, you can use fictional characters, dolls, toys, vehicles, a local celebrity who often drinks in your pub, or even a beloved staff member with community ties.Ideas de marketing experiencial de guerrilla para dueños de bares
Una buena forma de promocionar su empresa es dar a probar lo que ofrece. En este caso, el "sabor" puede ser literal. Pero también puede ser una muestra del ambiente de tu pub o de la experiencia que ofreces a tus clientes.Cocinas pop-up
If you serve food or drinks, pop-up restaurants are always an effective way to promote your menu. Just pack the essential tools you’ll need for your simplest signature dish and drink, set up a tent with a few tables and chairs on the nearest square, and let people enjoy what you offer outdoors while on their way to work or while walking their dogs. Win them over with what you serve, and they’ll surely visit your pub too.Pruebas de sabor y comida gratis
In a similar vein, offering samples or free food will endear you to potential customers. These samples are especially effective if you’ve recently moved your establishment and are in a new neighborhood where you’re not yet a household name. Prepare some food or drinks that travel well and start handing them out on the street. If there are large office buildings or public gathering spots in the area, go there during lunch breaks and offer up food. You’ll surely gain a lot of customers with the gesture.Hangouts digitales
Una de las razones por las que la gente adora los pubs es su ambiente: la camaradería, la actitud relajada, la amabilidad del personal y la música en directo. No es fácil embotellar eso y ofrecer una muestra. Pero las redes sociales te permiten acercarte. Publica fotos en tu página de Facebook o haz historias en directo en Instagram. Cuando la gente vea que otros se divierten en tu bar, querrá unirse.Las ventajas del marketing de guerrilla para los dueños de bares
Using guerrilla marketing ideas for pub owners can be very beneficial for your pub. First, guerrilla marketing is very effective, and you’ll see results fast. With a good campaign, you can easily attract dozens of customers the same day. Furthermore, guerilla marketing tactics make your pub stand out because not many pub owners are using them. They’re also just plain fun to engage in. Finally, guerrilla marketing is very affordable, so even small local pubs without much cash to invest in the promotion can reap its benefits. ¿Quiere ofrecer servicio de entrega de alcohol a domicilio en su bar o restaurante y no sabe por dónde empezar? Lea nuestro artículoGuía de entrega de alcohol
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