The biggest problem facing any industry required to travel to the customer’s location is that customers are becoming increasingly impatient. A survey sponsored by the UK’s Interparcel found that 50% of Brits admitted to becoming less patient in the past five years. While it’s no surprise that patience is waning in our society, you can monitor and measure customer satisfaction and improve the accuracy of your daily schedules. In this brief article, we’re going to discuss route planning software and how it can help your restaurant. If you’re a restaurant delivery company or a field service provider, you promise to provide quality service and to arrive in a timely fashion. The only thing worse than being late is not to show up at all! “Failure to deliver goods” or “failure to perform the service” rank in the top 10 complaints about retails sales and service companies (including restaurants).
Expectativas de los clientes
Measuring customer satisfaction gives you insight into trends and your current performance amongst those who pay for your service. To a certain extent, most customers understand that you can’t deliver perfection every single time. But as Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” One mistake can create a ripple effect that stifles growth and hinders marketing.Per MarketingCharts, the bad news is that 95% of customers will tell at least one other person about their bad experience with a company. The worse news is that 54% of customers of disaffected customers will spread the word to more than five people (this includes negative reviews!). While marketing and customer acquisition are challenging, the cheapest and most beneficial remedy lies in the good news. That news? 70% of customers will continue patronizing a company — if the company resolves their issues.There are various methods and even some software that can help you measure customer satisfaction, which can create a better overall experience for the customer. The most common method is a simple survey. Software like SurveyMonkey and Client Heartbeat makes it easier to collect restaurant customer feedback. This feedback can pinpoint some of the successful aspects of your business and those bottlenecks that need improvement.
El factor humano
Crear rutas y horarios eficientes y precisos es casi imposible a mano. Hay que calcular muchas distancias, por no mencionar variables como el tráfico y los cierres de carreteras. Sin embargo, un software de planificación de rutas de calidad puede ayudarle a planificar fácilmente rutas y horarios precisos. A su vez, proporcionará un servicio predecible y fiable a sus clientes. Busque soluciones de planificación de rutas que puedan ofrecer a los clientes una selección de ventanas horarias: franjas horarias específicas que les convengan. Las buenas soluciones podrán importar estas franjas horarias y respetarlas durante la planificación. Gracias a la tecnología, capaz de factorizar distancias y cifras al instante, podrá construir una ruta realmente óptima. El software de planificación de rutas le ayuda a emplear ese tiempo donde más importa, sirviendo a sus clientes.
Fuera del establecimiento y más allá
Incluso con la vaga promesa de reapertura tras el cierre, los clientes desconfían de cenar fuera. Muchos restaurantes dedican cada vez más recursos a sus servicios externos. Las medidas que ayuden a sus conductores, ya sean internos o externos, a ser más eficientes reforzarán su actividad a medida que se acentúe la incertidumbre. Suscríbase al blog para recibir más contenidos interesantes sobre restaurantes.
Matt Mesic is the head of content marketing at Optimoroute, an online route planner for delivery and field service. A version of this article originally appeared on optimoroute.com.
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